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  New media age required business transformation leveraging traditional bathroom

Date:2014 / 10 / 18    visit:


Internet is to the enterprise and the whole business community, will become subversive carriers, media and tools. This view is being a real live cases are confirmed: one Internet-based electricity supplier "super store", "super platform", "accurate market" is being born. But these "success" relative to China countless private enterprises, but Songhai a millet; once a market economy, there are many beach-goers in the traditional enterprise, the dual challenges facing the Internet era of innovative business models and operational means when, seemed so powerless. Traditional bathroom companies in the use of Internet marketing, the need to be cautious. 
Sanitary marketing companies need to take advantage of fans 
Ancient language, good wind power, send me on. Jingdong client also wanted to move leveraging Tencent, Ali wanted O2O, also leveraging the existing logistics. Electricity suppliers are groundbreaking in their own sites Shangju to leveraging, not to mention doing traditional industries spread it in the new environment? 
Do not have to pay tribute to the Internet, for two reasons. First, even if there is an Internet-wide textbook, it is difficult to completely traditional bathroom companies Dezhuan. Most Internet brand and extreme attention to a single, a single product, extreme personality selling and dissemination of operational path and traditional bathroom brand companies do not follow the same category. Blind study, can bear Huainan, Huaibei trifoliate orange is hard to say. Second, the traditional industries of sale terminal system with media may, Coca-Cola is already a classic case of the. Internet play is basically a lack of resources in this area, the two can complement each other. 
Base media users are present. Just a business are in the pipeline from the media, but ask yourself: How many users do not have the user's micro-channel, microblogging platform can also be known as the media do micro letter from the number of media platforms to explosive growth in 2014, far beyond the?? the amount of information the user can accept. After reading the amount of micro-channel public platform announcement, many well-known platform for the amount of reading thousands of uncover the truth, but actually broke our imagination. So, not to mention poor operating a micro letter from the media. 
The reality is that most traditional bathroom companies have not really find out the micro-channel operation, the operation of self-media platforms are unintelligible - neither see considerable number of fans, the fans can not see the maintenance of the viscosity of interactive behavior. 
Internet era bathroom business needs, "leveraging the power." 
Indeed, talking about the fans filled the economy, which can indeed produce a sensation of propagation effects. But this does not mean that fans play bad economy can achieve good dissemination of results. Micro-channel, microblogging as a matter of routine if, it is better not to. Before the media do not understand, how blind can be spread move users or loss of customers, do not say. 
Why can not I find most people do understand the Internet to spread the Internet to spread it? Here refers not those micro-marketing gurus. Online communicators worries over? Fact, they also need a lot of investment to get the next line of media resources. 
Most marginalized in traditional media, but not the overall decline. For example, the media is still a major outdoor bathroom business battleground. Dotted with traditional enterprise retail terminals, why not be able to become another kind of media resources? 
Online and offline media resource exchange, sanitary flow advantages of traditional retail outlets and online businesses complementary, or spread new ideas can become traditional media. Traditional bathroom companies take advantage of new media marketing is inevitable, but after all there will be a process of adaptation, leveraging San Miguel is benevolent.

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